Identify an Irish company that provides Global Information Systems Services and detail those services. - Paddy Power

 

Paddy Power is an incredibly successful Irish gambling company. Founded in 1988 when three bookkeepers Stewart Kenny, David Power and John Corcoran joined forces to create the Paddy Power brand. They allow you to bet on everything from sports events to presidential elections. During the tech bubble they expanded to a global online bookmaker with the purchase of PaddyPower.com.

The Internet, smart phones and technological developments has had a major impact on the betting industry. Paddy power has seen huge success with their online expansion in particular with the development of the paddy power app. This development of a digital service allowed paddy power to collect customer information easily and quickly. Through analysing users behaviour they can understand users preferences and can promote bets in areas they would enjoy. They can also offer frequent users rewards and free bets to encourage and entice customers back again and again.

This app was also successful in the way it allowed the company to reach wider audiences, increase information on bets, offer convenience and remove the stigma associated with gambling. Mobile betting has become the biggest growth area for the company. Users can download the app and place bets any time 24/7 by connecting their debit card.

The success from online expansion has led to paddy power steering their business strategy to a predominately online approach. They now offer online poker, bingo, games and an online casino to users through their range of websites and apps. By sticking to their strong Irish roots and their proposition of offering value for their customers while serving up a side of mischief has enabled them to fend off competitors such as Esport entertainment group and Betfred. Risks Paddy Power face are privacy issues, cyber security risk and fraud. This industry also has many barriers to entry due to strict legal and regulatory requirements.